WTM: Tingo keeps tabs on the best hotel deals
Tingo, a TripAdvisor-owned website is pioneering a new business model revolutionising how consumers book.
Tingo automatically rebooks travellers’ reservations when there is a price drop for the booked rooms, up to 24 hours before check-in, and charges commission on any room that is sold.
The WTM Global Trends Report 2012 – in association with Euromonitor International – says, "Independent tour operators, rail and car rental players could adopt the same pricing strategy."
The WTM report adds, "Being part of the Expedia Affiliate Network, it is expected that tingo.com will achieve competitive advantage securing low prices and key players will follow suit, including Expedia."
The report says the model assures consumers they will have the best price and it could result in longer booking windows of 40 days or more.
David Krauter, general manager at Tingo.com, said, "We are effectively the customer’s watchdog for the room rate they decide to pay."
Caroline Bremner, Euromonitor International head of travel and tourism research, added, "We believe that younger consumers, the so-called Generation Y (people born between 1977 and 1994), and consumers who are not members of loyalty programmes, will be instrumental in driving demand for these new websites."
Ian Jarrett
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