10Best acquires Content Works
Greenville, S.C.-based 10Best, Inc., which describes itself as the “world’s leading provider of unbiased online travel content,” announced the acquisition of The Content Works Ltd., a London-based provider of multi-language, customized print and online travel content.
“This acquisition teams two of the world’s largest publishers of destination travel advice under one globally-operated company and enables 10Best to significantly expand its online and print-based travel solutions,” according to 10Best.
Terms of the agreement were not released.
Originally established in 2002, The Content Works is a provider of custom print travel guide content and technology solutions through its extensive worldwide network of travel writers, editors, and translators.
The Content Works has published hundreds of print-based and online travel guides and books for key travel and tourism industry clients including Random House/Bertelsmann (international travel guide) and Thomas Cook (international travel guides).
“The acquisition allows 10Best, Inc. to take advantage of The Content Works’ print content expertise and vast network of local travel expert,” says the company.
Supplementing its in-house team of professional writers and “mystery travelers” throughout the world enables 10Best to continue to satisfy the ever-increasing demand for custom content, travel recommendations, and timely event information.
The content writers and web developers at 10Best produce useful travel recommendations in a search engine optimized [SEO] format that ultimately drives additional traffic to some of the Internet’s leading travel websites, according to the company.
“The addition of The Content Works will significantly enhance the worldwide reach of 10Best’s already extensive travel content experts and resources,” said Brice J. Bay, president and CEO, 10Best, Inc.
Report by David Wilkening
David
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