AAT Kings unveils agent Fam trip incentive
Australia and NZ specialist AAT Kings has announced it will be running a travel trade fam trip incentive this year.
Up for grabs are two spaces for UK agents to join a global top sales achiever’s tour in Australia.
A-LISTERS ON LOCATION was launched in 2025, with 20 agents from key markets joining a tour in New Zealand’s South Island.
The location for 2026 is still to be revealed but will be a customised five-day touring experience in September, including return economy airfares from the UK, five nights hotel accommodation, all touring, most meals, and an awards dinner including presentations to the top achievers.
There will be two spaces available for agents from the UK and Ireland.
Agents invited to attend will be based on:
The agency with the highest AAT Kings Guided Holidays and Short Breaks passenger numbers during the incentive period*
The agency with the highest YOY 2025/26 growth in passenger numbers
Two global “Wild Card” entries who are currently participants in the AAT Kings A-LISTERS Training & Rewards program
The incentive period runs until 31 July 2026, with all bookings counted departing before 31 March 2027.
A-LISTERS Travel Agent Portal is an on-demand trade exclusive hub, containing podcasts, videos, rewards, marketing assets, images, and sales tools.
A Learning Hub is linked to each podcast episode, so agents can complete training quizzes and progress through tiers, from ‘Go-Getter’ and ‘Rising-Star’ levels to ultimately reach ‘A-LISTER’ status.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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