Actor Chris Hemsworth to front new Tourism Australia campaign
Saturday, 18 Jan, 2016
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Hollywood heartthrob Chris Hemsworth has been named as the latest face of Tourism Australia’s latest advertising campaign.
The actor will front the agency’s ‘There’s Nothing Like Australia’ campaign, focusing on Australia’s coastal attractions.
Tourism Australia Managing Director, John O’Sullivan said Australia will remain ‘the star of this latest campaign’ but Hemsworth, best known for his role as superhero Thor, would provide ‘an authentic Australian voice to tell the country’s story globally.’
"Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador," O’Sullivan said.
"From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia, in and around water, and his own personal experiences bring a truly authentic and influential Australian voice to our campaign."
The campaign kicks off in New York on Australia Day.
"I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is," the actor said.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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