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Airlines’ hidden fees under scrutiny
Airlines could face a crackdown on hidden fees, as part of a new government plan to improve transparency for people shopping online.
A public consultation will look at ways to end the ‘drip pricing.’
Government officials say the practice is ‘widespread’ and spans beyond the airline industry to many other sectors.
According to research, it costs consumers about £1.6bn a year.
The consultation will last for six weeks.
Airlines’ many extra services such as expedited boarding, checked bags and seat selection, come at a price and are often initially hidden.
It makes straightforward comparison-shopping problematic.
Research finds three-quarters of transport providers, including airlines are not fully transparent in pricing.
Business Minister Kevin Hollinrake says the new proposals would make sure consumers have ‘the clearest and most accurate information upfront’ before making a purchase.
“Fake reviews and hidden fees can make choices increasingly confusing and leaves customers unsure about what product is right for them.”
“We’ll be listening to industry to ensure these new regulations work for businesses too and don’t generate unnecessary burdens.”
The consultation will address unexpected charges at the airport.
Airlines have argued that ‘unbundling’ extra services gives consumers more choice.
Industry body Airlines UK said: “Delivering value for consumers is at the heart of an airline business.
“UK airlines look forward to responding to the consultation published today.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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