Appetite growing for mobile
A new survey found that smart phones are becoming a traveler’s preferred tool for managing post booking activities and finding relevant information.
“This trend has seemingly penetrated all ages across all continents, highlighting the tremendous opportunity for travel agencies and suppliers to leverage mobile solutions to demonstrate value to their customers and creatively reach target audiences,” said the Sabre Travel Network.
The majority of travelers surveyed had a smart phone (more than two-thirds), with North American travelers most likely to own one (78 percent) and APAC travelers least likely (46 percent).
Daily usage is highest for e-mail at 63 percent with the Internet not far behind at almost half.
The study also found that nearly half of all travelers are 40 years old or older, demonstrating that the exploding use of mobile services is not strictly the domain of younger travelers.
All travelers surveyed are willing to accept advertising with free use of travel applications, Sabre said.
Said Greg Webb, chief marketing officer of Sabre Holdings:
“There’s been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetising their offering and driving more value out of a potentially lucrative marketing channel.”
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025