Bike race bonanza for Colorado
The 2012 USA Pro Challenge, the toughest professional cycling race in the United States, recorded attendance numbers of more than one million over the course of seven days, August 20-26.
The estimated economic impact of the race to the state of Colorado was USD99.6 million, according to a study done by IFM North America, a global sports research firm.
The race, won by American Christian Vande Velde of Garmin-Sharp-Barracuda, received unprecedented coverage on NBC and NBC Sports Network in the U.S. and was broadcast internationally to 175 countries and territories around the world.
"The crowds at the 2012 USA Pro Challenge were unlike anything I’ve ever seen outside of the big races in Europe," said Shawn Hunter, CEO of the Pro Challenge.
"This race showcases Colorado and provides an incredible economic impact that will hopefully be here for years to come."
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments