First industry-led framework for destination stewardship unveiled

Tuesday, 15 Jul, 2024 0

Tourism organizations including Destination Queenstown, Los Angeles Tourism and 4 Vancouver Island (4VI) have teamed up.

They plan to advance stewardship commitments as prototype destinations for the newly released Wayfinder.

It is launching at Destinations International’s 2024 Annual Convention in Tampa, FL.

The Wayfinder is built within a SaaS platform for destinations to create and advance stewardship strategies.

The software will help transform destination management, allowing organizations to streamline operations and allocate resources to the areas that matter most.

The Wayfinder’s strategic partnership with Destinations International will advance industry-wide efforts for a unified destination stewardship approach.

“Currently, there is no common or shared definition of what destination stewardship is, where to start, or what best practices look like,” says Karin Mast, SVP of Miles Partnership.

“The Wayfinder will change that. It was created by the industry, for the industry.”

The Wayfinder enables organizations to self-assess against a framework based on the Global Sustainable Tourism Council Destination Criteria.

The Wayfinder offers four stewardship outcomes, namely Economic Prosperity, Environmental Preservation and Ecological Balance, Social Well-Being and Preservation of Culture and Heritage

Once destinations are using the Wayfinder, the first sector-wide data will show trends, gaps and opportunities.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

The superpower in bed banks for 30 years We are an award-winning and trusted accommodation wholesaler since 1991. We are...

We are the UK’s leading Canada travel experts Canadian Affair Company Information Founded in 1995, Canadian Affair offers an...

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

WANDERERS WELCOME to MISSISSIPPI Mississippi is a state for all those who are wanderers at heart. From lush, forested Appalachian foothills to...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...