G Adventures ‘Change Makers’ agent incentive returns
G Adventures announced the return of ‘Change Makers’, the global incentive programme for travel agents.
This year will see 15 agents from the UK and Ireland earn their way to the fourth annual GX Summit in Morocco in September – joining 75 others from around the world to celebrate the shared impact of community tourism.
Running up to 31 May 2026, Change Makers rewards agents for connecting travellers with meaningful adventures that give back to communities.
Every booking equals one “life changed,” which brings agents closer to joining the G Adventures community on the ground in Morocco.
Agents earn one entry for each ‘life changed’ / traveller booked on a G Adventures trip.
The top 10 agents from each region will qualify directly, with five ‘wildcard’ spots available to each region.
The wildcard challenges include completing specialised G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking agents.
The Change Makers GX Summit in Morocco will showcase the destination’s rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights to deepen product knowledge.
Stu Darnley, National Sales Manager at G Adventures said: “Next year, we’re taking things to the next level – 2026 is going to be bigger, bolder and more meaningful than ever. I can’t wait to see who joins us in Morocco.”
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