Hainan Airlines selects Sabre’s fare optimisation tech
Sabre Corporation has inked a new long-term agreement with China’s Hainan Airlines.
The carrier, is one of the largest in China, will use Sabre’s Fares Manager and Contract Manager to manage and optimise international fares.
Hainan Airlines continues to expand its international footprint and the Sabre partnership will support the growth plans.
“As we resume routes and launch new ones, having the right fare structure across our global network is crucial,” said Zhu Li, GM, International, Hainan Airlines Marketing Committee.
“We’re pleased to expand our partnership with Sabre, whose advanced technology solutions are supporting our growth strategy.”
Hainan Airlines operates routes across China and globally.
Established in 1993, it has recently taken delivery of new aircraft and added new routes.
“We’re delighted to strengthen our relationship with Hainan Airlines with this new agreement,” said Rakesh Narayanan, VP, Regional General Manager, Asia Pacific.
“This partnership will enable Hainan Airlines to navigate the complexities of global fare structures with greater agility and precision.”
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