Hamilton Island tops Google poll

Monday, 15 Dec, 2011 0

Hamilton Island in the Great Barrier Reef has come out on top as the ‘most popular travel destination’ in Google Australia’s annual 2011 Zeitgeist list.

This category also included international destinations making ‘Hamilton Island’ the top international travel destination search term used by Australians.

Hamilton Island’s online marketing manager, Bernie O’Keefe,
attributed the high rating to “the Oatley family’s A$300 million investment in Hamilton Island, the island being located at the edge of the Great Barrier Reef, our digital marketing strategy, and strong brand and PR campaigns”.

Over the past three years, Hamilton Island’s digital marketing strategy has achieved strong results with increases in average monthly website visitation by 216 percent, monthly transactions by 186 percent and monthly revenue by 166 percent.

“We will continue to innovate and enhance the online experience for our guests and trade partners,” O’Keefe said.

Top 10 list – Most popular travel destination, rated by Google Australia:

Hamilton Island
Hawaii
Byron Bay
Blue Mountains
Port Douglas
Hayman Island
Great Barrier Reef
Uluru
New York
Las Vegas



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...