Hotels4u phases release of cities programme
Hotels.4u.com expects to have its complete new cities programme on sale by May 1.
The accommodation-only company is making the first 10 cities available on February 22, followed by a further 20 by mid-April and the total of 100 in May.
Winter 2008 will be on sale in August and 2009 will be bookable from November.
The company has recruited Doug Turner in the new position of head of new product development to introduce the cities programme with a team of three specialist contractors.
He joins from BCT Travel Group, part of MyTravel UK, where he was product and supply director over the group, which included Cresta and Bridge. Previous to that he was in charge of Specialist Holiday Group, the specialist arm of Thomson/TUI. His other experience includes Flying Colours and Turin Gateway.
Turner said: “Our extensive cities offering will make us very competitive in the early markets when low cost carriers go on sale and in the late markets to fulfil late demand.
“We will be offering a variety of 2 – 5* hotels in most areas, ensuring that we have direct contracts with the hotels in all cities.
“Where necessary, destinations will offer transfers and a limited number of excursions as well. The website is being developed to accommodate these extras.”
Sales and marketing director John Harding said: “We have seen a steady demand for our cities product this year, and with this investment in excess of £200,000 we anticipate rapid expansion in 2008.
“Hotels will be offered with the emphasis on quality and competitive pricing, as well as a selection of ‘little gem’ hotels renowned for exceptional quality and value in their class.
“As we enter a new financial year, business is very strong for both winter and summer 2008, with forward bookings and sales revenues up by over 100% on the same period of 2007.”
by Phil Davies
Phil Davies
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