Is this an award I see before me?
The Royal Shakespeare Company scooped an award for Outstanding Contribution to Tourism at the 2011 Enjoy England Awards for Excellence organised by VisitEngland and sponsored by The Caravan Club.
Previous winners of this award include the Duchess of Northumberland, Manchester United FC, Michael Eavis, the driving force behind Glastonbury, The English Pub and last year’s winner, The National Trust.
RSC’s home in Stratford attracts an estimated half a million visitors a year, and it is anticipated that following the transformation of its theatres the RSC will now contribute around £61 million a year to the regional economy.
VisitEngland chairman Lady Cobham said: “The Royal Shakespeare Company has helped lead the way in how we think and feel about theatre and is a shining light in English Tourism.”
Other categories included the best large hotel, which went to The Langham in London, the best small hotel was The Bay Tree in Oxfordshire, the best large visitor attraction Chatsworth House and RED Hotels, Cornwall received a Sustainable Tourism Award.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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