lastminute.com creates new marketing role
Lastminute.com has created a new role of chief marketing officer to lead the company’s marketing activities Europe and Asia across the Travelocity, lastminute.com, Holiday Autos and Zuji brands.
It has appointed Sarah Bartlett, formerly of search site Ask.com, to the role. Prior to joining Ask.com, she spent seven years with BT holding a number of senior marketing roles.
Reporting to Travelocity International president Matthew Crummack, the CMO role was created following a strategic review of the company’s operations in Europe and Asia to ensure marketing activities were leveraged across both regions to support the company’s growth plans.
Crummack said: "Sarah is joining lastminute.com at an exciting time as we start to see the business return to growth once more and excel in the online travel space.
"An experienced global marketeer she brings deep knowledge and experience of leading a global marketing function in the online sector."
By Linsey McNeill
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026