lastminute.com creates new marketing role

Friday, 27 Jun, 2012 0

Lastminute.com has created a new role of chief marketing officer to lead the company’s marketing activities Europe and Asia across the Travelocity, lastminute.com, Holiday Autos and Zuji brands.

 

It has appointed Sarah Bartlett, formerly of search site Ask.com, to the role. Prior to joining Ask.com, she spent seven years with BT holding a number of senior marketing roles.

 

Reporting to Travelocity International president Matthew Crummack, the CMO role was created following a strategic review of the company’s operations in Europe and Asia to ensure marketing activities were leveraged across both regions to support the company’s growth plans.

 

Crummack said:  "Sarah is joining lastminute.com at an exciting time as we start to see the business return to growth once more and excel in the online travel space. 

 

"An experienced global marketeer she brings deep knowledge and experience of leading a global marketing function in the online sector."

 

 

By Linsey McNeill



 

profileimage

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...