Lonely Planet takes stake in action sports media firm
Travel publisher Lonely Planet has said it has taken a strategic stake in action sports media company Teton Gravity Research.
Founded in 1996, Jackson Hole, Wyoming based Teton Gravity has produced award winning action sports films and TV series.
"TGR’s resources provide a fantastic expansion of our rapidly growing efforts in video and our digital ecosystem," adds Daniel Houghton, Lonely Planet CEO.
"Synergies between adventure travel and high-end media content will expand the reach of both the Lonely Planet and TGR brands."
Houghton said the deal will help Lonely Planet expand its reach in digital and video travel publishing.
TGR has produced many adventure films in ski, snowboard, cycling, and surfing.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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