New Zealand launches “Come home” campaign
The New Zealand Government has launched an $850,000 campaign aimed at luring expatriate Kiwis home to fill skill shortages.
The program was launched yesterday by Immigration Minister David Cunliffe . It begins with a website aimed at expats, called newzealandnow.info, and an advertising campaign in Britain.
As many as 460,000 Kiwis were living overseas and many were unaware of how much New Zealand had changed in recent years, he said. Low unemployment , along with skills and labour shortages were the main reasons for the campaign.
The programme’s budget this financial year was about $850,000 and about $1 million in the next two years. It included posters in the London Underground, advertisements on websites and in news media, he said.
The next phase of the campaign would target Australia. Watch out Bondi.
Graham Muldoon
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025