Premier Inn claims to have outdone rivals
Premier Inn claims to have outstripped competitors in the budget and mid-market hotel sector during the past 11 weeks when it saw an 14% increase in sales.
Parent Whitbread said Premier Inn increased total room nights sold by 11.2% to 13 million during its fourth quarter.
In the year to date, Premier Inn like for like revenue per available room grew 1.6%, with occupancy up 1.1% points to 77.4%. Rates were up by 0.1%, but in the final quarter they fell 5.5%.
The company said that in the UK regions, its revenue per available room was down 0.3% in the fourth quarter, but this compared to a 0.9% drop for the mid-scale and economy sector.
In London, where Premier Inn is aiming to become the largest budget accommodation provider, its revenue per available room was up by 2.2% compared with a 5% decline in the mid-scale and economy sector.
During the year, the hotel chain has increased its room capacity in the capital by 22%.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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