Priceline Group changes name to Booking Holdings
Priceline Group has changed its name to reflect the importance of the star performer in its portfolio of travel brands.
It is now known as Booking Holdings, leveraging the global rise of its biggest brand Booking.com.
That means a change in stock ticker name from PCLN to BKNG which takes effect on February 27 in time for its fourth-quarter earnings report.
"Over the last two decades, our business has expanded from just priceline.com, operating solely in the United States, into six primary brands with headquarters around the globe, operating in more than 220 countries and territories in over 40 languages," said CEO Glenn Fogel.
Amsterdam based Booking.com has become the standout brand which now contributes ‘a significant majority’ of overall bookings and profit for the company.
Booking.com lists more than 1.5 million properties and takes an average of more than one million bookings a day.
"We are at a defining moment in our company’s history — making this change to more accurately align our company name with our largest business, connect our collective brands to a name that reflects their shared capability to help customers book amazing experiences," Fogel added.
Its other main brands include Priceline.com, Kayak and Agoda.com.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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Priceline Group changes name to Booking Holdings
Priceline Group has changed its name to reflect the importance of the star performer in its portfolio of travel brands.
It is now known as Booking Holdings, leveraging the global rise of its biggest brand Booking.com.
That means a change in stock ticker name from PCLN to BKNG which takes effect on February 27 in time for its fourth-quarter earnings report.
"Over the last two decades, our business has expanded from just priceline.com, operating solely in the United States, into six primary brands with headquarters around the globe, operating in more than 220 countries and territories in over 40 languages," said CEO Glenn Fogel.
Amsterdam based Booking.com has become the standout brand which now contributes ‘a significant majority’ of overall bookings and profit for the company.
Booking.com lists more than 1.5 million properties and takes an average of more than one million bookings a day.
"We are at a defining moment in our company’s history — making this change to more accurately align our company name with our largest business, connect our collective brands to a name that reflects their shared capability to help customers book amazing experiences," Fogel added.
Its other main brands include Priceline.com, Kayak and Agoda.com.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
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Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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