Ryanair to part-fund Netherlands advertising campaign
Ryanair is to shell out €1.5m on a three-year joint marketing campaign with the Netherlands Board of Tourism & Convention (NBTC) to promote city breaks to the Eindhoven region.
The NBTC revealed that the money, which is being matched 50/50 by the tourism board and its eight city partners, will be spent on promotions in the UK, Italy, Spain and Scandinavia.
It signed a similar three-year deal with easyJet last year and has also worked closely with Dutch carrier KLM to promote the Netherlands as a tourist destination.
NBTC business development and operations director Andrew van der Feltz said the aim was to bring in an extra 800,000 city break visitors and an extra £346m tourism spend in the eight cities.
Ryanair recently opened a new base at Maastricht airport. Sales and marketing manager for the Netherlands Henrike Schmidt said: "We are particularly delighted to be working very closely with the Netherlands Board of Tourism at such a critical time, especially as Ryanair continues to grow in the Dutch market and has just opened its first base here.
"Ryanair now operates to three airports in the Netherlands and offers over 40 routes from nine countries, transporting over 2m passengers per year. Passenger numbers in Eindhoven, the inbound airport for this campaign, have also grown continuously with an increase of 15% in the last year alone."
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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