Singapore Airlines’ first A380 flight seats to be sold for charity

Singapore Airlines, the first airline in the world to fly the new Airbus A380, is preparing for the first commercial flight of the new double-decker jumbo jet, from Singapore to Sydney and return, which will take place in October 2007.

In an unprecedented and extremely generous move, Singapore Airlines has announced that all proceeds from the sale of tickets on the first flight will be donated to charities.

In response to requests from people all over the world to be passengers on the first flight, Singapore Airlines will auction the seats on global online marketplace, eBay.

Bids will be invited for seats on this history-making flight, and winning bidders will know that every dollar they pay will go to worthwhile charities with all customers also receiving a personalised ceremonial certificate confirming they were part of the first-ever commercial A380 flight.

Singapore Airlines Chief Executive Officer, Chew Choon Seng, said the Airline wants to acknowledge the widespread interest in the entry into commercial service of this all-new airplane, and to use the opportunity to benefit worthwhile charities.

“The first commercial A380 flight will be a moment in aviation history.”  “It will be a once-in-a-lifetime experience, on an aircraft that will mark a new chapter in air travel.” 

“And while we will celebrate the event, we also wish to remember the people who are less fortunate and can be assisted by the charities to which all the proceeds will go,” Mr Chew said.

Singapore Airlines has secured support from three important partners for this charity event, with one of the Airline’s strategic fuel suppliers, and a key partner, ExxonMobil Aviation donating the fuel for the flights.

“We are pleased to support this event as a strategic partner of Singapore Airlines and this charity event is in line with our long-standing effort to make a positive impact on the communities in which we operate,” said Mr Kwa Chong Seng, Chairman and Managing Director of ExxonMobil Asia Pacific Pte Ltd.

eBay – the world’s leading online marketplace will subsidise the fees and charges from this auction, and PayPal, a global leader in online payment solutions, will rebate a portion of its fees and charges to help support the charities.

“eBay is uniquely positioned as a global online marketplace to provide boundless opportunity for fund-raising and social responsibility programs and we are delighted to support Singapore Airlines in this very unique charity auction,” said Sam McDonagh, Director for eBay Southeast Asia.

The actual date of the flight will be announced soon, after final notification from Airbus about the delivery date this coming October. 

The proceeds of the auction will be split evenly between the following exceptionally worthwhile organisations:

** One-third to Singapore’s Community Chest

** One-third split between the Sydney Children’s Hospital, Randwick, and The Children’s Hospital at Westmead, both in Sydney

** One-third to Médecins Sans Frontières, also known as Doctors Without Borders.

Singapore Airlines and eBay plan for the auction to be conducted some weeks prior to the flight, with those interested in pre-registering for notification on auction details, which will include the date of the flight and the charities to benefit from proceeds, may do so by visiting www.singaporeair.com/a380.

Report by The Mole