Sykes acquires cabin operator Forest Holidays
Independent rental agency Sykes Holiday Cottages is acquiring a controlling stake in Forest Holidays, owner and operator of environmentally sensitive cabins.
Forest Holidays owns and operates cabins across Britain’s forests.
To date, Forest Holidays has invested over £100 million into Britain’s forests, increasing recreational use, improving facilities, and creating and maintaining trails.
Forest Holidays has 12 forest locations with many in National Parks and Areas of Outstanding Natural Beauty, including the Loch Lomond and Trossachs National Park in Scotland
It is opening another location later this year in the Brecon Beacons National Park in Wales.
As part of the combination, Forest Holidays’ existing institutional investor group, which is led by Phoenix Equity Partners and includes LDC, will realise their successful investment.
Forestry England, Forestry and Land Scotland and Natural Resources Wales will divest their legacy minority stake, while remaining supportive landlords to Forest Holidays.
Sykes, provides access to over 22,500 holiday homes.
The two businesses will be run independently by their existing leadership teams within a newly formed parent company.
Graham Donoghue, CEO of Sykes, said: “Forest Holidays is the perfect complement to our existing holiday cottage rental business.”
“It’s also a transformative acquisition for Sykes which creates a UK-focused multi-brand holiday group with market-leading technology, service and product..”
The combined group will employ more than 1,700 people and is estimated to take over 2.65 million customers on holiday in 2022.
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025