The Adventure Company seeks to widen agency distribution
Monday, 05 Jan, 2009
0
An adventure tour operator is seeking to expand sales through agents.
The Adventure Company is offering in-house training on what the adventure travel sector encompasses, where it operates and how it can be sold.
The move coincides with the release of the firm’s 2009-10 Adventure Collection brochure, which claims to offer adventure travel in increased comfort for those hesitant about ‘roughing it’.
The aim is to bring adventure travel to a wider customer base as well as providing an ‘all-in-one’ travel experience for those cutting down on overseas trips during the economic downturn, according to the company.
UK agency sales manager Vicky Gallear said: “The adventure travel sector is one of the fastest growing in the market, but many travel agents are still unsure how to position and sell it.
UK agency sales manager Vicky Gallear said: “The adventure travel sector is one of the fastest growing in the market, but many travel agents are still unsure how to position and sell it.
“Even potential customers aren’t always clear on whether an adventure holiday would be right for them.
“There is still a preconception that adventure holidays are purely about active experiences such as abseiling down a cliff face or battling rapids on a white water raft, but adventure travel encompasses a huge range of options focusing on culture and wildlife experience, which offer an easy entry into a new type of holiday.”
The Adventure Collection offers small group tours combining off-the-beaten track experiences with a higher level of comfort in transportation and accommodation.
The Adventure Collection offers small group tours combining off-the-beaten track experiences with a higher level of comfort in transportation and accommodation.
“With a gentler pace and more valuable inclusions than other adventure trips, agents will find The Adventure Collection attracts a wide customer base,” Gallear said.
“The trips are ideal for first time adventure travellers looking for a transition into something new; busy professionals after rest and relaxation as well as stimulation and variety; older travellers able to treat themselves; or parents who want the reassurance that this holiday will be of a high enough quality to suit their family’s needs.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements