Thomson awaits end of British Summer Time
Thomson is expecting a surge in online sales when British Summer Time ends this weekend.
The operator says data from previous Octobers when the clocks go back and the days get shorter shows Britons begin the search for winter sunshine.
Traffic on Thomson.co.uk rises significantly from the previous weekend when daylight hours were longer.
This trend, combined with the recent bad weather that has hit the UK, suggests that Thomson.co.uk could expect a particularly notable spike this year.
Jeremy Ellis, digital director for Thomson said: "As the dark nights draw in, we always notice an increase in traffic to our website the weekend after the clocks go back.
"We expect this year to follow the same pattern, particularly when taking into account the increased rainfall as well as weather experts predicting the worst winter for a decade.
"With very limited sunshine, having a holiday to look forward to can really lift people’s spirits and help them through the dark winter months."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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