Tourism Malaysia London appoints new director

Tuesday, 04 Mar, 2025 0

Tourism Malaysia London has selected Sulaiman Suip as its new Director.

The appointment comes at a crucial time, as 2025 serves as a build-up year to the highly anticipated Visit Malaysia Year 2026 (VM2026) – a national initiative aimed at revitalising Malaysia’s tourism industry.

Visit Malaysia Year 2026 aims to showcase the country’s cultural heritage, landscapes, and immersive travel experiences to the world.

With a career spanning key roles at Tourism Malaysia offices in India, Japan, and Thailand, Suip brings extensive experience in tourism promotion.

In his new role, he will spearhead Tourism Malaysia London’s marketing and PR efforts and strengthening Malaysia’s presence in the UK market and driving visitor numbers in the lead-up to VM2026.

“The UK is a vital market for Malaysia, with British travellers consistently drawn to our contrasting experiences,” said Mr. Sulaiman Suip, Director of Tourism Malaysia London.

“As we prepare for Visit Malaysia Year 2026, I look forward to further strengthening Malaysia’s appeal among UK travellers and inspiring even more visitors.”

Suip aims to build on the current momentum by strengthening partnerships with the UK travel trade.

A focus will be on enhancing collaborations with tour operators, travel agents, and key industry players.

As a key pillar of Malaysia’s National Agenda, VM2026 aims to boost tourism revenue, enhance Malaysia’s global competitiveness, and position tourism as a major contributor to the country’s economy.

The campaign’s goal is to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts.

Learn more about : Malaysia Tourism Promotion Board (MTPB) ( Asia Pecific )

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