TravelMole Interview: Keith Webber, head of sales and marketing, Telewest business, travel sector
Telewest is urging agents to save time and money by adopting broadband links in their agencies.
The communications giant is arguing that broadband is not only cheaper than traditional dial-up services, but is also much speedier and more efficient.
It claims that a typical travel agency employing four staff, each accessing viewdata for an hour and a half and the internet for half an hour each day, will currently be paying around £300 a month on a pay-as-you-go dial up connection. Broadband costs a flat fee of £119 per month.
“The figures are realistic and demonstrate what a saving can be made by switching to broadband,” said Keith Webber (pictured), head of sales and marketing, Telewest business, travel sector.
“There are no installation charges and the service is also blisteringly fast – with up to half a megabyte band width it’s ten times as fast as other lines. That means you can service customers better.”
Agents signing up to broadband can access viewdata, the Internet and emails.
“Going forward, there are increasing requirements on agencies to provide data for their customers,” said Webber.
“They need things like weather, information, content from hotels. You can only distribute a lot of data if you have the infrastructure to be able to download it and you can do that with broadband.”
Webber said Telewest had around 1,500 agents signed up to its Endeavour portal and more of them are switching from ISDN lines to broadband.
“I think we will have around 60% of our connected community on broadband by the end of the year and we also want to attract more agents,” he said.
“I expect the travel sector to embrace broadband quicker than other industries because of the dynamics of the sector.
“Travel is very competitive and low margin. If you can save costs and get an edge over your competitor, you can’t afford to turn down that opportunity.”
Webber added that in the first quarter of last year 15% of its new connections were for broadband, with the majority choosing ISDN or dial up facilities. In the first quarter of this year, 90% of new connections were for broadband.
Read our previous interviews:
09-May-2003 TravelMole Interview: Simon Powell, chief executive, Comtec
09-May-2003 TravelMole
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