TUI Group hails best ever start to a financial year
European travel firm TUI has kicked off the 2026 financial year with the best first quarter ever.
Underlying operating profit (EBIT) grew by €26.3 million to €77.1 million while group revenue matched the previous year at €4.9 billion.
It said 7.1 million customers booked with TUI in the first quarter.
It announced a dividend of €0.10 per share at the Annual General Meeting.
In the Holiday Experiences division, EBIT increased by 8.9% to €213.7 million, with all segments contributing positively.
TUI’s Hotels & Resorts segment exceeded the previous year’s record result during October to December 2025 while occupancy was up slightly to 81%.
The strong performance of the Cruises segment in Q1 was supported by high demand, higher occupancy and fleet expansion.
Guest occupancy also increased by 3% to 98%.
Tours and activities platform TUI Musement was also grew booking volumes with 2.3 million experiences sold while the number of transfers remained constant at six million.
TUI Group CEO Sebastian Ebel: “With a positive result in the first quarter, we have made a good start to financial year, including strategic progress.”
“We are growing globally and reducing seasonality. With Romania, we have launched a new source market in Eastern Europe and gained new customer segments. On the hotel side, we are seeing new hotels in growth regions such as Africa and Asia.”
TUI two main business areas are Markets & Airline covering the tour operator and flight operations and Holiday Experiences, made up of hotels, cruises, and TUI Musement.
In winter 2025/26, the Canary Islands, Egypt and Cape Verde are proving popular destinations while top long-haul destinations are Mexico, the Dominican Republic and Thailand.
The most popular destinations for summer 2026 are Spain, Greece and Turkey.
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Learn more about : TUI ( United Kingdom )
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