United Airlines appoints new UK sales director

United Airlines has appointed Karolien De Hertogh as new UK sales director.

De Hertogh takes over on 15 February 2023.

She brings more than 15 years of industry experience and replaces Bob Schumacher.

De Hertogh reports to Managing Director International Sales, Marcel Fuchs

She will be responsible for spearheading United’s overall sales strategy in the .UK and Ireland.

It comes as United expands with a second daily flight between London Heathrow and Los Angeles, starting 26 March 2023.

United is introducing a new daily nonstop seasonal service between Shannon and Chicago O’Hare,.

“Karolien brings expertise to our team as we build on our success in the UK and Ireland,” Fuchs said.”

Joining United in 2007 as Regional Sales Manager for the UK Ireland and Belgium, she was later appointed as Head of Corporate Sales, UK.

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