WTTC 'Nature Positive' Report unveiled

WTTC ‘Nature Positive’ Report unveiled

Monday, 22 Apr, 2024 0

The World Travel & Tourism Council (WTTC), the WTO (UN Tourism) and the Sustainable Hospitality Alliance have together published a joint report outlining a plan to help combat biodiversity loss.

Launched on Earth Day, “Nature Positive Travel & Tourism in Action” was developed in collaboration with specialist consultancy ANIMONDIAL to support the UN’s Biodiversity Plan.

It presents more than 30 case studies of progressive actions from around the world involving large and small businesses and national and local government agencies among others.

The report highlights the link between biodiversity and tourism’s resilience, and shows how businesses can be empowered to make a change.

Julia Simpson, WTTC President & CEO, said: “This historic partnership is a significant step in our collective journey towards a more sustainable and responsible sector.”

The Nature Positive Tourism approach is designed encourage actionable change.

It focuses on equipping the sector with the tools and insights needed to protect destinations.

It draws on consultation with experts from business, government, academia and civil society.

These include the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report includes practical frameworks and real-world examples to encourage both travel providers and travellers.


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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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