www.news.com.au and Bezurk join forces
News Digital Media, the digital division of News Limited has announced a partnership with the Asia-Pacific Travel Search engine, www.bezurk.com to launch a new travel search engine service on www.news.com.au’s travel section (www.news.com.au/travel).
Under the agreement, www.bezurk.com will give www.new.com.au readers the opportunity to search and compare the websites of airlines, travel agents, hotel chains and accommodation websites quickly at one easy-to-use location.
Group Publisher for the media division of News Digital Media, Sigrid Kirk said, “We are delighted to be partnering with Bezurk.com and providing our readers with the ability to find the best deals across multiple airline and hotel websites at one time”.
“We are constantly enhancing and extending our offering and by integrating the travel search engine with the comprehensive travel content available at www.news.com.au we are delivering readers with everything they need to save time and money when planning travel.”
The announcement comes as the travel section of www.news.com.au reports more than a 110% growth in audience over the past 12 months.*
“News Digital Media is one of Australia’s leading digital businesses whose brands impact the daily lives of a rapidly growing number of everyday Australians,” said Chief Marketing Officer for www.bezurk.com, Craig Hewett, adding, “We’re thrilled to be partnering with a media company like News Digital Media to integrate their comprehensive travel editorial content with our flight and hotel search service on www.news.com.au.”
The travel search engine available at www.news.com.au/travel gives users the ability to: –
** Search for domestic and international flights and airfares;
** Compare prices from dozens of merchants, including both online travel agencies and airline websites on the same screen;
** Sort by search results by price, departure time, arrival time or flight duration;
** Sort accommodation search results by price, brand or star rating;
** Filter search accommodation results by price range, star rating, hotel chain or brand, amenities (eg. broadband internet), property type, booking partner;
** Compare prices for domestic and trans-tasman flights inclusive of all airport charges, taxes, fuel surcharges and credit card fees;
** Search availability and room rates at 100,000+ hotels, hostels and B&Bs worldwide; and
** Compare prices on offer from dozens of accommodation websites
www.bezurk.com utilises cutting edge Ajax technology, a web development technique for creating interactive web applications that make sorting, filtering and comparing travel products effortless for the end user.
The technology also allows a user to start reviewing initial search results while subsequent results are being streamed to the browser.
Report by The Mole
John Alwyn-Jones
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