Visit Orlando, the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024—an increase of 1.8% over 2023.   Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.   “We’ve seen a strong rebound in U.K. visitation, now reaching 88% of pre-pandemic levels,” said Casandra Matej, President & CEO of Visit Orlando. “With strong air connectivity and a deep affinity for our destination, U.K. travelers are drawn to our world-famous attractions and diverse experiences. We continue to actively invest in the market through strategic marketing, PR and travel trade initiatives to help travelers discover all that Orlando has to offer.”   Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.   2024 International Results – Top 5 Origin Markets:

• Canada: 1,290,300 (up 2.7%)
• U.K.: 907,900 (up 3.5%)
• Brazil: 697,200 (up 0.2%)
• Mexico: 438,000 (up 1.5%)
• Colombia: 343,000 (up 13.6%)

  Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.   This summer, the Theme Park Capital of the World is evolving with exciting new experiences—including the first new theme park in 25 years opening in May—alongside a wave of fresh attractions and major sporting events. These developments continue to give travelers new reasons to visit Orlando.   From world-class attractions and accommodations to diverse dining options and entertainment for every budget, Orlando offers something new to help create the perfect vacation. Visitors can explore exclusive savings at VisitOrlando.com/offers or access free vacation planning services from local experts at VisitOrlando.com/plan.

Orlando is ready to for the holiday season with two action-packed months of festive celebrations. Visitors to Orlando theme parks can expect exclusive holiday parties, millions of sparkling lights, star-studded performances and much more This year’s festivities promise unforgettable experiences for all ages at Orlando them parks from Disney World to LEGOLAND. “Orlando is a unique destination over the holidays an extensive range of festive offerings – from breathtaking fireworks to grand lighting displays – all with the backdrop of warm sunny skies,” said Casandra Matej, president and CEO of Visit Orlando. More on Orlando’s theme park holiday events can be found here and on VisitOrlando.com.   Walt Disney World Resort Nov. 8 – Dec. 31 Mickey’s Very Merry Christmas Party, a separate-ticketed event at Magic Kingdom Park, runs select nights (Nov. 8 – Dec. 20) with a storybook holiday atmosphere, including “Mickey’s Once Upon a Christmas Parade,” “Minnie’s Wonderful Christmastime Fireworks Show,” complimentary cookies, festive beverages, snowfall on Main Street, U.S.A. and more. Disney Jollywood Nights (select nights, Nov. 9 – Dec. 21), another separate-ticketed evening party at Disney’s Hollywood Studios, combines Hollywood and holiday glamour with dapper décor, merry mashups, unique tastes and sips, special appearances from classic characters and live entertainment. EPCOT International Festival of the Holidays presented by AdventHealth (Nov. 29 – Dec. 30), invites guests to a global celebration with a candlelight processional featuring celebrity narrators, holiday storytellers, performances, and several Holiday Kitchens. Disney's Animal Kingdom (Nov.12 – Dec. 31) offers a holiday twist on the magic of nature with a variety of seasonal delights, including artisan-sculpted puppets of arctic animals like penguins, reindeer, polar bears, and more. In the evenings, a holiday edition of the Tree of Life Awakening will begin. Universal Orlando Resort Nov. 22 – Dec. 31 Universal Orlando Resort celebrates the holidays with Grinchmas at Universal's Islands of Adventure and The Grinchmas Who-liday Spectacular, a live retelling of the classic tale starring the Grinch; Christmas in The Wizarding World of Harry Potter featuring seasonal holiday shows and festive decor; and Universal’s Holiday Parade featuring Macy’s,with larger-than-life balloons, dozens of holiday floats, hundreds of festive performers and Santa at Universal Studios Florida. SeaWorld Orlando Select dates, Nov. 8 – Jan. 2 SeaWorld Orlando transforms into a winter wonderland with its Christmas Celebration featuring millions of lights, live performances, character dining add-on options and the Holiday Reflections: Fireworks Finale. LEGOLAND Florida Select dates, Nov. 29 – Dec. 31 LEGOLAND Florida Resort will deck the halls with dazzling lights and Lego sculptures, featuring a giant LEGO Christmas tree, seasonal shows, holiday characters, LEGO activities and an early kid’s New Year’s Eve with a fireworks display on select dates and more.

Orlando comes alive this autumn with a colorful array of top seasonal festivals at the theme parks and beyond. The destination is brimming with events that extend beyond the realm of Halloween festivities, offering a diverse lineup of entertainment, culture and seasonal charm. It comprises galaxy themed beverages and nontraditional vegan eats to vibrant cultural celebrations – including an all-new LGBTQ+ festival. Orlando's fall lineup offers something for everyone. Go to VisitOrlando.com for a full schedule of this year's festivities.   FOODIE EVENTS Fall in Orlando is packed with delicious festivities for every palate, from gourmet dining and craft beer fests to international and vegan cuisine celebrations. Visit Orlando's Magical Dining presented by Orlando Health (through Sept. 30) celebrates its 19th year with a record 151 restaurants, including 25 newcomers and nine MICHELIN-recognized spots, offering three-course prix-fixe menus for $40 or $60, with up to $2 from each meal benefiting The Mustard Seed of Central Florida. The EPCOT International Food & Wine Festival presented by CORKCICLE (through Nov. 23) offers global flavors from over 25 Marketplaces at the World Showcase, featuring new tastes, live entertainment and family activities. At Kennedy Space Center Visitor Complex, Taste of Space Fall Bites (Sept. 30–Nov. 3) returns with new savory bites and sweet treats, while the after-hours Taste of Space: Marstini Shake-Off (Oct. 4) offers a ticketed experience featuring seasonal flavors, "Marstinis" crafted by local bars and restaurants, diverse food stations, and the chance to mingle with astronauts. Jake's Beer Festival (Oct. 4) at Loews Royal Pacific Resort at Universal Orlando Resort offers beer lovers a unique evening with over 50 craft beers, hard seltzers, all-you-can-eat food, and live entertainment. International Vegan Food Festival (Oct. 12) at Wall Street Plaza in downtown Orlando celebrates plant-based cuisine from around the world, offering visitors the chance to discover new flavors and learn about sustainable food practices. Winter Park Wine & Dine: Fall Edition (Oct. 16) is a sophisticated evening of unlimited tastings from over 40 food, wine and dessert vendors, plus live music and full-service bar access, with an optional VIP package including unlimited Veuve Clicquot and extra perks. The 19th annual Central Florida Veg Fest (Oct. 26) at Orlando Festival Park is one of the longest-running vegan festivals in the world celebrating vegan lifestyles with educational exhibits, food demos, and a variety of vegan cuisines and products from over 200 vendors and 100 contributors. Orlando Beer Festival (Nov. 2) invites beer enthusiasts to sip on craft and premium brews from local favorites and nationwide breweries at Orlando Festival Park. Visitors can also enjoy wine tastings, indulge in delicious food, listen to live music and enjoy interactive games. The Walt Disney World Swan and Dolphin Food & Wine Classic (Nov. 15-16) celebrates its 15th year with a street party festival offering unlimited food and beverage tastings from the hotel's award-winning restaurants and international wine selection. EVENTS AND FESTIVALS Orlando's fall festivities are in full swing from LGBTQ+ celebrations and iconic music festivals to community traditions and family friendly fun. Orlando Fringe's inaugural Orlando Out Fest (Sept. 20-22) celebrates LGBTQ+ stories and artists with highlights including the "Truth-or-Dare" game show, Billy Mick's "Just B" and "The Odd Ball!" featuring drag, cabaret and camp humor, along with various other performances and events supporting The Center Orlando. Southern Hill Farms Fall Festival (select days, Sept. 28- Nov. 17) invites families to enjoy its iconic pumpkin patch, a five-acre corn maze, live music, seasonal treats and a Kids Zone featuring bungee trampolines, a petting zoo, and a carousel. Come Out with Pride Orlando (Oct. 19) at Lake Eola Park is a celebration fostering LGBTQ+ community pride that features diverse live entertainment, local artists, celebrity headliners, The Most Colorful Parade and a Fireworks Grand Finale over Lake Eola. Fiesta Calle Orange (Oct. 27) celebrates Hispanic and Latin Heritage with live performances on four stages, authentic Latin cuisine, and a full bar with cocktails, beers and sangria. Fall Fiesta in the Park (Nov. 2-3) celebrates 53 years with hundreds of unique artists and craft booths, food vendors, a beer garden and a Kids Zone with live entertainment on the amphitheater stage. The Electric Daisy Carnival (Nov. 8-10) showcases an eclectic mix of more than 120 dance music acts at historic Tinker Field, adjacent to Camping World Stadium. This iconic music festival celebrates more than 25 years of love, community and dance “Under the Electric Sky.” Florida Blue Florida Classic (Nov. 23) features the Bethune-Cookman University Wildcats and Florida A&M University Rattlesnakes battling it out at Camping World Stadium for bragging rights in their long-running annual rivalry. FusionFest (Nov. 30 – Dec. 1) brings over 110 global cultures to downtown Orlando with a two-day celebration featuring international cuisine, music, dance, visual arts, contests and interactive activities at the Dr. Phillips Center's Seneff Arts Plaza.

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This week at IPW 2024, Orlando showcased its achievements in the past year and upcoming new attractions set to make waves in 2024. Presenting to global media representatives and travel trade partners at IPW 2024 in Los Angeles, Visit Orlando revealed it welcomes over six million international visitors in 2023. In 2024 and beyond, the Theme Park Capital continues to reinvent itself with an ever evolving lineup of new experiences. These range from movie-inspired attractions, a new launch coaster with snowmobile-style cars an eight-acre crystal lagoon. Here’s what’s new for 2024:   THEME PARKS Several new attractions will open this summer at Disney's Magic Kingdom Park. Tiana's Bayou will take guests on a musical adventure inspired by "The Princess and the Frog." Guests will be goin' down the bayou with Princess Tiana during Mardi Gras season as she prepares to host a one-of-a-kind celebration for the people of New Orleans. The Country Bear Musical Jamboree, a whole new show, will feature renditions of classic Disney tunes, reimagined across country music genres. These new attractions follow the recently opened TRON Lightcycle / Run coaster. Located in Tomorrowland, it's one of the fastest coaster attractions in a Disney theme park. SeaWorld Orlando, celebrating its 60^th Anniversary, will debut Penguin Trek, an indoor/outdoor launch coaster families can ride together. Guests will ride snowmobile-inspired cars going at a maximum speed of 43mph, ending up in the park's penguin habitat. The park also debuted an all-new look and feel to their Orca Stadium this year. Universal Orlando Resort's new Dreamworks Land will open June 14 at Universal Studios Florida. The new family-friendly area, inspired by DreamWorks Animation's characters including Shrek, Kung Fu Panda and Trolls, will feature a family-friendly roller coaster, Trolls Trollercoaster; multiple interactive play areas, including Shrek's Swamp for Little Ogres, Poppy's Playground and Po's Kung Fu Training Camp; character meet and greet zones; and live entertainment. The park will also debut additional experiences this summer, including CineSational: A Symphonic Spectacular – a new nighttime lagoon show debuting June 14 at Universal Studios Florida; Hogwarts Always – an all-new castle projection show debuting June 14 in The Wizarding World of Harry Potter – Hogsmeade and Universal's largest daytime parade to date, Universal Mega Movie Parade, debuting July 3. LEGOLAND Florida Resort opened LEGO Ferrari Build & Race in March, offering guests the experience of viewing a life-sized LEGO Ferrari car, and building and testing it in one of three test tracks. Younger drivers can enjoy the LEGO DUPLO Build Zone to design their own custom creations with larger bricks.   What's Next In 2025, Universal Orlando Resort will unveil its most ambitious theme park yet: Universal Epic Universe. It will transport guests to expansive worlds featuring more than 50 attractions, entertainment, dining, and shopping experiences.   NEW ACCOMMODATIONS Evermore Orlando Resort opened Jan. 1 as Orlando's first beach-like property, with an 8-acre Crystal Lagoon and a 20-acre sandy beach with hammocks, cabanas and recreational activities. Guests can enjoy family paddleboarding, mixology classes, sandcastle-building lessons and more. Evermore, which has the world's first touchless sunscreen application system, is thoughtfully built for large groups and families, offering a range of 2- to 11-bedroom vacation homes. Conrad Orlando, the destination's first Hilton luxury brand, opened Jan. 9 with 433 rooms, a spa, numerous dining options – including its signature rooftop experience – and 40,000 square feet of indoor meeting space. Located at Evermore Orlando Resort, the property overlooks a golf course, a two-story boathouse and Evermore Bay's Crystal Lagoon and sandy beaches. Villatel Orlando Resort, situated within the International Drive area, began a phased opening in late 2023, offering private villa rentals with hotel-style amenities. The property will eventually include an adventure waterpark with multi-story slides and a lazy river, a fully equipped fitness center, full-service restaurant and children's playgrounds. Upon full completion in 2025, the entire resort will have 526 units with apartment-style suites and single-family homes. Universal Orlando Resort will add 1,500 guest rooms to the destination's hotel portfolio, with Universal Stella Nova Resort opening January 21, 2025 and Universal Terra Luna Resort opening February 25, 2025. The new property rates will start at $147 (per night, plus tax), based on a stay of four nights or more, featuring 750 double-queen guest rooms with spaceship-styled windows, a variety of dining options and amenities including resort-style pools and fitness centers.   DINING AT MICHELIN GUIDE RESTAURANTS Orlando's evolving dining scene has been recognized with one of the world's highest culinary honors. In the third edition of the MICHELIN Guide Miami, Orlando and Tampa, inspectors announced four new Michelin starred restaurants for 2024. The MICHELIN Guide also recognized Orlando's commitment to service and sustainability with three special awards: Michelin Exceptional Cocktails Award for Justin Levaughn of Otto's High Dive; Michelin Service Award to Israel Perez, maître d'hôtel and sommelier of Victoria & Albert's; and Michelin Green Star, which recognizes exceptional sustainable dining, to Kaya, led by Chef Lordfer Lalicon. Michelin's recognition of 48 Orlando restaurants includes seven MICHELIN starred venues, 11 Bib Gourmands and 30 Recommended eateries. Learn more at VisitOrlando.com 

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Theme park capital Orlando welcomed 6.13 million international visitors in 2023, an increase of 25% over the previous year. Visit Orlando says Canada remains the top international source market, with more than 1.2 million visitors in 2023, the highest number from this market ever. "We saw strong gains from all of our core international markets, including the UK," said Casandra Matej, President and CEO for Visit Orlando. "Orlando's international growth is a testament to the support from our travel trade partners and our emphasis on strategic marketing initiatives." The UK inbound market grew 8% year-on-year to 877,000. Brazil and Mexico also had double-digit growth. Overall, 2023 international visitation numbers represent 94% of the pre-pandemic 2019 levels. Visit Orlando expanded on its ‘Unbelievably Real’ marketing campaign, including a ‘Winter Doesn't Exist’ campaign in key international markets during the winter months. Visit Orlando shared 2023 international visitation data this week at U.S. Travel Association's IPW 2024 in Los Angeles.   

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Visit Orlando has rolled out a new Student and Youth Travel specialist module within its Orlando Travel Academy. The online training resource platform provides travel advisors with an additional tool to boost their knowledge of Orlando. The module will now offer travel advisors resources tailored to student and youth group travel. "Orlando is ranked one of the top student travel destinations," said Casandra Matej, President and CEO of Visit Orlando. Key highlights of the student and youth travel module include: Comprehensive destination information tailored to the interests and preferences of student and youth travellers. Insights into Orlando's top attractions, accommodations, transportation and entertainment offerings suitable for educational or performance groups. Guidance on planning educational trips, youth sports events, performance tours and other specialised group travel experiences. Tips for managing group logistics and maximising value for student and youth group travel clients. Interactive quizzes and assessments to reinforce learning and earn certification as an Orlando Expert. The Orlando Travel Academy offers travel advisors on-demand sales planning resources available on any device, including interactive modules, webinars and training videos. Orlando Travel Academy graduates also gain access to exclusive offers upon completion of the program. Designated ‘Certified Orlando Experts’ can take advantage of up to 20 offers ranging from complimentary attractions tickets to airline perks.

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Pride celebrations, theme parks and food and wine events make autumn a must-experience season in Orlando

  From Pride celebrations to Halloween thrills and culinary experiences, travellers to Orlando will find a host of special events all season long.   This October, Central Florida will continue its tradition of gathering around National Coming Out With Pride Day in alignment with October’s National Gay and Lesbian History Month by hosting the 19^th annual Come Out With Pride Festival on Saturday, Oct. 21^st.  Widely known as the biggest LGBTQ+ celebration in the Southeast, this year’s Come Out With Pride Festival will feature two stages of live entertainment, The Most Colourful Parade, a Pride marketplace, V.I.P. experiences, three food courts with over 40 vendors, family and youth zones, an all-new trans-pride march and a fireworks finale that will light up the night sky.   Dozens of additional partnering events will begin as early as Oct. 10 to celebrate the LGBTQ+ community throughout Orlando neighbourhoods, like Thornton Park, Mills 50 and Ivanhoe Village. To learn more about these events and the Come Out With Pride Festival, visit www.VisitOrlando.com/LGBTQ or the Visit Orlando calendar of events.   Come Out With Pride Celebrations in Orlando   From live entertainment and performances to mingling mixers and pride-worthy brunches, here are some of the most anticipated LGBTQ+ events coming to Orlando during Come Out With Pride.  

• Todrick Hall's Velvet Rage Tour (Oct. 10) – This Pre-Pride Celebration will present Todrick Hall at the House of Blues Orlando in Disney Springs. The event is 18+.
• Zebra Youth Strikes for Stripes Fundraiser (Oct. 15) – Zebra Youth presents their inaugural Strikes For Stripes bowling fundraiser at Aloma Bowl in Winter Park. Family and friends can bring their A-game and compete for fabulous prizes while supporting the future of LGBTQ+ youth.
• Baga Chipz at Hamburger Mary's (Oct. 17 – 18) – RuPaul’s Drag Race Season One fan favorite, Baga Chipz, will be performing at Hamburger Mary’s in Downtown Orlando on Tuesday, Oct. 17 and Wednesday, Oct. 18, at 6:30 p.m.
• 2023 Stronger Together Concert (Oct. 18) – Visitors and residents can celebrate the legacy of queer southern trailblazers with the Stronger Together Concert, a collaborative community effort in partnership with LGBTQ+ organizations across the city. Free to attend, this event will be held at First United Methodist Church of Orlando in Downtown Orlando at 6:30 p.m.
• Watermark's Movies Out Loud (Oct. 19) – Join Real Radio 104.1’s Sabrina Ambra and drag entertainer Trixie Deluxxe at Savoy in Ivanhoe Village Mainstreet District as they critique “Death Becomes Her,” the classic movie starring Meryl Streep, Goldie Hawn and Bruce Willis.
• Final Stop: Florida – Familia en el Sur  (Oct. 20) – The Trans Queer Liberation Movement is closing its “Familia en el Sur” tour at the historical LGBTQ+ center in the Mills 50 District. This movement spurs an initiative to connect with Queer and Trans Latine/Latinx folks with a night of family, fun, entertainment, games and food.
• "Please Say Gay" Pride Kick-off Party (Oct. 20) – Prepare for a community mini-block party in Thorton Park filled with bites, drinks and performances by local LGBTQ+ talents.
• Ready, Set, Pride Mixer (Oct. 20) – Mix and mingle, embrace love and celebrate Orlando Pride with Artisan’s Table from 6 to 10 p.m.
• Orlando Pride After Party (Oct. 21) – After the festival's fireworks finale, attendees can keep the celebration going in Downtown at The Abbey Orlando or dance with friends at the Iron Cow.
• Come Out With Pride: Sand Volleyball Tournament (Oct. 22) – The inaugural charity fundraising sand volleyball tournament will take place at Festival Park, featuring two skill divisions. All proceeds will benefit the Come Out With Pride and the Central Florida Softball League organizations.
• AC Sky Bar Drag Brunch (Oct. 22) – Enjoy views of Orlando at the AC Marriott in Downtown Orlando at the post-Come Out With Pride Drag Brunch. The meal includes a choice of one entre from our prix fix brunch menu, continental breakfast buffet and unlimited mimosas or Bloody Mary’s.
• Hers Brunch Orlando Pride Takeover (Oct. 22) – Join Artisan’s Table for the biggest all-girls pride brunch to touchdown in Orlando from noon to 6 p.m. Attendees must be 21+ to enter.

  Support LGBTQ+ Owned Businesses This Month and All Year Long   While in Orlando, visitors can support local LGBTQ+ businesses throughout the destination.  

• Popular (and delicious) eateries include The Glass Knife – known for their beautiful, handcrafted pastries and scratch-made savory dishes; Se7en Bites – a MICHELIN Recommended restaurant serving Southern comfort dishes; and Hungry Pants – a “plant curious” restaurant serving up comfort food made with clean, high-quality ingredients.
• Meanwhile, Out Of The Closet thrift store in Winter Park, Maffrey’s gift store in Ivanhoe Village and Lacastro men’s clothing store on Mills 50 are just some of the LGBTQ+ owned stores in Orlando.

  October Events   Travellers have many more activities to choose from during their visit, including live nightlife entertainment, haunting Halloween adventures, theme park events and so much more.  

• EPCOT International Food & Wine Festival presented by CORKCICLE , where guests can savor exciting and unexpected flavours from around the globe as they circle the iconic World Showcase now through Nov. 18. This delicious celebration features over 25 global Marketplaces, including a menu of new flavours and sips, live entertainment, family activities and more. The festival welcomes back two booths from the 2022 season: “Hawaii,” featuring the tropical flavors of the Pacific paradise; and “The Noodle Exchange,” offering savory ramen and noodles bowl. Guests are encouraged to pre-purchase tickets and make park reservations in advance.
• Universal Orlando Resort's Halloween Horror Nights at Universal Studios Florida (now through Nov. 4) returns with 10 new, movie-quality haunted houses featuring everything from cinematic greats to original abominations, including the all-new Stranger Things 4 and The Last of Us houses; five scare zones filled with creatures lunging from the shadows; and two live shows.
• Howl-O-Scream (select nights, through Oct. 31) will return after its “inaugural fear” to terrorise guests at SeaWorld Orlando with fright-inducing haunted houses and scare zones, thrilling nighttime coaster rides and experiences, an interactive bar and an electrifying live show.
• Central Florida Veg Fest ​​Presented by Vegetarians of Central Florida (Oct. 28), the family- and dog-friendly vegan event held at Orlando Festival Park near downtown Orlando, returns for its 18th year. The event will feature a day of educational exhibits and activities from a diverse cross-section of vegan cuisines and lifestyles, including new products and ideas from over 200 vendors and 100 contributors to a wide variety of food preparation demos.

Visit Orlando has appointed AVIAREPS as its global representative across Latin America and Europe. The local tourism expert teams will be responsible for Visit Orlando's tourism trade sales representation in key markets the UK, Brazil, Mexico, Colombia, Germany and Ireland. It will do project work in Canada, as well as in secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland. With owned offices in all key countries , AVIAREPS will implement a trade sales concept which can be adapted locally to each market. Duties include supporting Orlando tourism sales strategies and activities, in-market training and ensuring the trade is kept up to date. This will complement Visit Orlando's efforts to drive international visitors to Orlando. AVIAREPS will provide Visit Orlando with research and market intelligence, as well as MICE services. Casandra Matej, CEO of Visit Orlando said: "AVIAREPS can adapt concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers.” “The teams specifically provide the travel industry with personalised service and education." Visit Orlando is the official destination organisation for Orlando, Florida. It is the third-largest city in Florida and one of the most-visited cities in the world.

Orlando maintained its ranking as the country’s top tourist destination. Visit Orlando announced 74 million annual visitors in 2022, up 25% on 2021. It puts Orlando tourism at 98% of pre-pandemic levels. "This past year proved to be a key recovery timeframe for Orlando's tourism industry, with a lot of pent-up demand," said Casandra Matej, CEO of Visit Orlando. "Our new international brand launch and marketing initiatives helped Orlando maintain its leadership position." The uptick comes off the back of the new Unbelievably Real brand launch, first introduced in May 2022 to domestic visitors. It was then rolled out in the UK, Ireland, Canada, Brazil, Mexico, Colombia, Chile and Peru. In 2022, domestic leisure visitation completely recovered with a new record of 61 million visit. International visitation is now at 75% of pre-pandemic levels, reaching 4.9 million in 2022. Canada, UK and Brazil were the top three international markets. The new high speed rail service connecting Orlando and Miami is expected to boost visitation further.

SeaWorld Orlando’s Seven Seas Food Festival is back. Orlando’s largest theme park food festival runs from February 3 – May 7, with more than 200 global food and drink offerings. Marketplaces showcase foods from Italy, Ireland, Brazil, Germany, Asia and beyond. New food items on the menu for 2023 include parmesan truffle fries, pork belly and black bean Brazilian stew, and Italian Beef Arancini. There will be an all new full-service menu at Sharks Underwater Grill. Guests can also try the all-new Caribbean Moonshine Tasting booth located next to Seafire Grill. SeaWorld Orlando’s Seven Seas Food Festival also features a concert series of Rock, Country, Latin, Hip Hop, and R&B artists. Concerts are included with park admission. Headliners include En Vogue, The Commodores, Don McLean and REO Speedwagon. Reserved Seating can be purchased here.

  Orlando is unwrapping a full lineup of holiday celebrations to spread holiday cheer all season long. Throughout December, visitors and locals alike can deck the halls in all eight of Orlando’s theme parks and enjoy festive celebrations beyond the parks, including luminous light shows featuring millions of lights, the longest running holiday parade in Central Florida, and various holiday concerts and stage productions in Orlando’s state-of-the-art performance venues.  Visitors can find even more magic with hotel savings of up to 30% off and special festive experiences to create unforgettable holiday memories.   “Orlando adds a little extra magic this time of year with more than 50 days of holiday festivities to enjoy throughout the season for travellers of all ages,” said Casandra Matej, president and CEO of Visit Orlando.   Additional information on Orlando’s holiday happenings can be found here and on VisitOrlando.com, the official visitor information source for the destination. On the website, visitors can also make an appointment for a complimentary, personalised one-on-one Vacation Planning Service with one of Visit Orlando’s vacation planning experts for advice and guidance on building the perfect holiday itinerary.   HOLIDAY THEME PARK EVENTS   Walt Disney World Nov. 8 – Dec. 30  

• Mickey’s Very Merry Christmas Party will return to Magic Kingdom Park for 24 select nights (Nov. 8 – Dec. 22) this holiday season. This event will offer an evening of merriment featuring “Minnie’s Wonder Christmastime Fireworks,” “Mickey’s Once Upon a Christmastime Parade,” complimentary cookies and hot cocoa at locations throughout the park, three jolly new photo opportunities and more (separate ticketed event).
• EPCOT International Festival of the Holidays presented by AdventHealth (Nov. 25 – Dec. 30) takes guests on a global holiday celebration with a candlelight processional, storytellers, costumed performances, seasonal food throughout the World Showcase nations, along with sights, sounds and flavours of the season celebrated by cultures near and far.
• At Disney's Animal Kingdom brings a holiday twist to the magic of nature with festive flotillas featuring holiday percussionists and Santa sailing down the Discovery River. Discovery Island will spring to life with artisan-sculpted puppets of artic animals like penguins, reindeer, polar bears and more during the Merry Menagerie. As nighttime falls, a festive edition of the Tree of Life Awakening will begin accompanied by a heartwarming musical score.
• At Disney’s Hollywood Studios, guests can dine with Minnie and friends at Minnie's Holiday Dine at Hollywood & Vine, enjoy a holiday finale featuring Olaf during the For the First Time in Forever: A Frozen Sing-Along Celebration, catch a glimpse of old St. Nick as he cruises in his candy-apple red convertible down Hollywood Boulevard and experience a captivating projection show on the Hollywood Tower Hotel.

  Universal Orlando Resort Nov. 12 – Jan 1  

• Grinchmas™ at Universal's Islands of Adventure brings holiday charm to Seuss Landing with The Grinchmas™ Who-liday Spectacular, a live retelling of the classic tale starring the Grinch™. The Grinch & Friends Character Breakfast will return this year, on select dates from Nov.12 – Dec. 29, allowing guests to start their day with breakfast and appearances by Dr. Seuss characters, including the Grinch himself.
• Christmas in The Wizarding World of Harry Potter™ features seasonal holiday shows and festive decor in both Hogsmeade at Universal’s Islands of Adventure and Diagon Alley at Universal Studios Florida. Once night falls in Hogsmeade, guests can revel in a spectacular holiday projection on Hogwarts Castle during “The Magic of Christmas at Hogwarts Castle” at Universal's Islands of Adventure.
• At Universal’s Holiday Parade featuring Macy’s, characters from Illumination’s “Despicable Me” and DreamWorks Animation’s “Shrek” and “Madagascar” – along with larger-than-life balloons, dozens of holiday floats, hundreds of festive performers and Santa – will fill the streets of Universal Studios Florida. Guests can also enjoy the iconic sounds of the season with live performances by holiday artist, Mannheim Steamroller, at Universal Studios Florida on select dates Dec. 3-11.
• Universal’s Holiday Tour, a festive add-on experience, offers guests a guided tour and special access to holiday entertainment taking place across Universal Studios Florida and Universal’s Islands of Adventure, including an exclusive after-hours showing of ““The Magic of Christmas at Hogwarts Castle”, access to reserved seating at the “Grinchmas Who-liday Spectacular”, character meet-and-greets and more.

  SeaWorld Orlando Select dates, Nov. 11 – Jan. 3  

• During SeaWorld’s Christmas Celebration, SeaWorld Orlando transforms into a winter wonderland featuring millions of sparkling lights throughout the park. Included with theme park admission, this year’s festivities include live performances, seasonal food and character dining add-ons: Sesame Street Breakfast at SeaFire Grill, offering breakfast classics with Sesame Street characters dressed up in festive attire and Dinner with Santa, an opportunity to enjoy a holiday meal with Santa Clause himself.

  LEGOLAND Florida Weekends Nov. 26 – Dec. 31  

• Holidays at LEGOLAND® will feature a giant LEGO Christmas tree, seasonal shows, holiday characters, special treats, LEGO® activities, twinkling lights and more.

  FESTIVITIES BEYOND THE THEME PARKS   Family-Friendly Fun  

• Christmas Nights in Lights, an all-new seasonal attraction, will debut at Dezerland Park Nov. 11 – Jan. 1.  The immersive light show experience will take guests through a showcase of holiday displays and more than 1.5 million lights as part of a drive-thru light show fully synchronized to popular holiday classics tuned directly to each vehicle’s car stereo on a private radio frequency.
• Give Kids The World’s Night of a Million Lights will return for its third year at Island H2O Water Park Nov. 11 – Jan. 1, 2023. The all-new venue will transform into a winter wonderland featuring millions of lights, luminous displays, festive family activities and live entertainment for a one-of-a-kind, fully immersive holiday experience. Proceeds from the event will once again benefit Give Kids The World Village, 89-acre, whimsical nonprofit resort that provides critically ill children and their families from around the world with magical week-long wish holidays at no cost.
• Jingle Eve, a free event held in Ivanhoe Village on Nov. 19, will feature a variety of yuletide festivities from beer gardens to live music, arts and crafts vendors, food trucks, a children’s holiday village, a fireworks finale and more. The event will also feature the ticketed “12 Wines of Christmas” Wine Walk experience for access to tastings among a curated selection of wine options at 20 locations.
• Crayola Experience’s Colorful Christmas, taking place Nov. 19 – Jan 3, includes a life-sized snow globe, complete with falling snow, a light show featuring Scarlet and her singing reindeer and crafting unique gifts.
• Harry P. Leu Gardens will transform once again into a winter wonderland featuring a million dazzling lights, shining forests, magical displays, music and beautiful sculptures during “Dazzling Nights” Nov. 25 - Jan. 1, 2023.  This year’s event brings a completely redesigned show featuring new lighting installations, character meet-and-greets, a kids play area and food offerings.
• Celebrating its 70th year, Winter Park’s annual Ye Olde Hometown Christmas Parade, the oldest continuous holiday parade in Central Florida, will be held on Dec. 3 featuring over 80 participating organizations, marching bands, an appearance by Santa Clause and more.
• Gatorland’s Holiday Ho Ho Ho-Down, will return for its third year on select dates Dec. 3-18. The family-friendly event, included with park admission, will feature live music, festive food items and displays with interactive characters like Gator Claus, Merry Elves and more.
• The Outta Control Magic Comedy Holiday Show at WonderWorks Orlando will receive a holiday makeover this season, from Dec. 10 – Jan. 1, featuring festive décor, special storytelling and tricks for a one-of-a-kind entertainment experience along with audience participation.

  Holiday Performances  

• The Orlando Repertory Theatre in Loch Haven Park will present “True North: A Magical New Holiday Musical” Nov. 19 – 22. The world premiere production centers around a magical and insightful story about being authentic, accepting change, and holding an unwavering hope in the magic of Christmas.
• The Orlando Shakespeare Theater will present “A Christmas Carol”, on select dates Nov. 30- Dec. 24, the story of the ghosts of Christmas and Tiny Tim and Scrooge’s redemption at the Margeson Theater once again featuring fresh hot cocoa and chocolate chip cookies at intermission.
• The Dr. Phillips Center for the Performing Arts will host award-winning electronic violinist, dancer and artist Lindsey Stirling for the Lindsey Stirling: Snow Waltz Tour on Nov. 30 in the Walt Disney Theater.
• The 10th Annual Violectric® Holiday Show will be held at the Walt Disney Amphitheater at Lake Eola Park on Saturday, Dec. 10. The free, family and pet-friendly 90-minute concert will feature traditional holiday songs mashed up with classic rock tunes and modern hits, delivering an energetic and unique holiday show.
• The Trans-Siberian Orchestra will return to Orlando’s Amway Center to rock into the holiday season on Dec. 17 to present The Ghosts of Christmas Eve.

  VERY MERRY HOTEL DEALS AND EXPERIENCES  

• Universal Orlando Resort will offer savings of up to 30% off five-night accommodations, Nov. 12 – Jan. 1, at Universal’s Cabana Bay Beach Resort or Universal’s Aventura Hotel as part of a special holiday package for the holidays.
• JW Marriott Orlando Bonnet Creek Resort & Spa will offer a ‘Deck the Halls’ experience, a complete décor package featuring a decorated Christmas tree, personalised stockings and a gift, for guests to transform any guestroom or suite into a festive wonderland from Dec. 17 – Jan. 2.
• Four Seasons Resort Orlando at Walt Disney World Resort will feature festive programming ranging from cookie decorating with Executive Pastry Chef Rabii Saber and pizza-making classes with Executive Chef Fabrizio Schenardi. The Resort’s complimentary kids camp, for ages 4-12, will offer interactive programming such as Santa’s helpers workshop craft time, holiday-themed scavenger hunts, supervised “polar plunge” swim times and more.

  Homewood Suites by Hilton at FLAMINGO CROSSING Town Center, Home2 Suites by Hilton at FLAMINGO CROSSINGS Town Center, Residence Inn by Marriott at FLAMINGO CROSSINGS Town Center, and Fairfield Inn & Suites by Marriott at FLAMINGO CROSSINGS Town Center, will transform into a winter wonderland adding magical moments for overnight guests to enjoy from Nov. 11 – Jan. 2. The four properties will feature festive theming, dazzling displays, a “Happy Holiday Hour” each afternoon with fresh-baked cookies, hot chocolate and champagne, story time with Santa & Mrs. Claus, and weekly activities including ornament decorating and more.