Brand USA launches “America the Beautiful Game” planning tool for 2026 World Cup
With the world’s largest single-sport event set to return to the United States for the first time in over three decades, Brand USA announced on December 5 the launch of “America the Beautiful Game“, a dynamic new trip planning hub designed to guide football fans as they explore the United States before, during, and after the 2026 FIFA World Cup.
The hub, now live at AmericaTheBeautiful.com/Football, is a go-to resource for discovering things to do, must-try local cuisine, and an initial set of AI-powered sample road trip itineraries that connect all 11 U.S. host cities with nearby destinations and experiences.
The tournament coincides with America 250, and Brand USA is spotlighting 250 things to do across the United States through a themed content series. This edition turns the spotlight to the Beautiful Game, showcasing 50 things to do and see across the U.S. host cities – and beyond – during the tournament. Media can download a new B-roll package and images featuring U.S. host cities here.
“The United States offers unmatched experiences for football fans both on and off the pitch,” said Fred Dixon, president and CEO of Brand USA. “The 2026 FIFA World Cup presents an opportunity to combine the love of the sport with the ultimate USA holiday. We invite fans to come early and explore the iconic destinations that make America unique in the world. The resources found on AmericaTheBeautiful.com will inspire adventure and give travelers the inspiration they need to have a trip of a lifetime.”
Each city and region offers its own blend of sports history and game-day experiences for every kind of fan, from skyline views and waterfront strolls to cultural centers and legendary sports venues. In addition, each team will also set up standalone base camps and training facilities, with final locations to be announced closer to the start of the tournament.
Highlights and travel tips are provided for the following cities :
-
- Atlanta (number of games: Eight, including the semi-final match)
- Boston (number of games: Seven, including a quarter-final match)
- Dallas (number of games : Nine including the semi-final match)
- Houston (number of games: Seven, including one Round of 32 knockout match)
- Kansas City (number of games: Six, including one quarter-final match).
- Los Angeles (number of games: Eight, including opening match)
- Miami (number of games: Seven, including quarter-final and bronze final)
- New York (number of games: Eight, including the championship game)
- Philadelphia (number of games: Six, including one Round of 16 match)
- San Francisco (number of games: Six, including one Round of 32 match)
- Seattle (number of games: Six, including two knockout round matches)
Related News Stories: Booking.com debuts Genius rewards Visa credit card in U.S. Aer Lingus launching new US route Uber looks to put its name on high-speed trains by 2029 Slashing Brand USA's budget: Dangerous blow or a rethink for ... The USA confirm the drop in tourist arrivals JetBlue unveils JFK Terminal 5 refresh United Airlines to be the sole US airline to fly to Bangkok and Ho Chi ... Qatar Airways expands U.S. reach with Aer Lingus and LEVEL ... New airline startup Air Kerala aims for mid-2025 launch Carnival Cruise Line unveils new loyalty program
newadmin
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt