Egencia: Bleisure travel on rise, but boss’ approval matters
Global travel management company Egencia unveiled findings from its 2018 Bleisure Trends study, highlighting some interesting key indicators and behaviors.
The study polled 9,000 Egencia users across North America, Europe and Asia Pacific with the latter region particularly embracing the trend.
Egencia found 87% in Asia are planning or considering a bleisure trip during the first half of 2018.
In North America that figure is 74%.
The study found destination location is the major factor in deciding whether to tack on extra leisure days to a planned business trip.
It said 30% of North America business travelers prioritize location with sightseeing the main bleisure activity for business travelers across all regions.
However the day of the week and whether a company embraces a bleisure travel component of a business trip plays a key role in the decision making process.
One-fifth of business travelers have decided against leisure add-ons because of how it may look to their employer.
How close a planned business trip is to the weekend is a key factor.
A quarter of all respondents said this would impact their decision.
"The insight that many business travelers have skipped bleisure trips due to employer perception reveals an opportunity for differentiation in the race for top talent," said Wendy White, vice president of marketing at Egencia.
"With more companies today prioritizing work-life balance, it may be time to start including bleisure in your travel program to invest in employees and encourage them to make every trip count."
Overall, Egencia’s global business travelers take fewer than six business trips a year, while 68% take at least one bleisure trip per year on average.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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