IPW 2024: Visit Orlando hails 25% uptick in international visitation

Thursday, 08 May, 2024 0

Theme park capital Orlando welcomed 6.13 million international visitors in 2023, an increase of 25% over the previous year.

Visit Orlando says Canada remains the top international source market, with more than 1.2 million visitors in 2023, the highest number from this market ever.

“We saw strong gains from all of our core international markets, including the UK,” said Casandra Matej, President and CEO for Visit Orlando.

“Orlando’s international growth is a testament to the support from our travel trade partners and our emphasis on strategic marketing initiatives.”

The UK inbound market grew 8% year-on-year to 877,000.

Brazil and Mexico also had double-digit growth.

Overall, 2023 international visitation numbers represent 94% of the pre-pandemic 2019 levels.

Visit Orlando expanded on its ‘Unbelievably Real’ marketing campaign, including a ‘Winter Doesn’t Exist’ campaign in key international markets during the winter months.

Visit Orlando shared 2023 international visitation data this week at U.S. Travel Association’s IPW 2024 in Los Angeles.

  

Related News Stories:  IPW 2024: Government must act to achieve US tourism growth     Viva San Antonio, Viva IPW and Viva Los Angeles 2024 – TravelMole     Travel industry gathers in LA for IPW convention     NexusTours empowers Travel Agents with enhanced Travel Partner …     What’s new in Fort Lauderdale     TravelMole     Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors …     TravelMole Media Group – TravelMole     Northern Colorado in the winter – TravelMole     Turbulence injures passengers on United flight    



Related News Stories:  Visit Orlando - TravelMole     FISCAL YEAR 2023-2024     Visit St. Pete/Clearwater - TravelMole     Travel Industry News and Travel Jobs from Travel Weekly     OC 5OO     ONE PEOPLE INITIATIVE | Something keeps telling me that this man ...     *NEWSPAPER HEADLINES FOR WEDNESDAY, 13th NOVEMBER ...     Culture Archives - Jim Murty's TravelTravelTravel     IN THE SUPREME COURT OF FLORIDA     The British Chamber of Commerce - Handbook & Directory of ...    



Learn more about :   Visit Orlando ( N. America )  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...