N. America ‘to lead hotels recovery’
Monday, 24 Nov, 2009
0
Hotel bookings and net revenue figures started climbing back to 2008 levels in October, with positive movement in North America, new data shows.
The region’s corporate bookings rose by 3.5% in volume in the month compared to October 2008, with a 21% rise in leisure bookings for the same period, according to hotel bookings processor Pegasus Solutions.
As the first region to deal with the impact of the downturn in 2008, this renewed growth for North America signifies the expectation of similar recoveries in the coming months for the rest of the world, according to company CEO Mike Kistner.
Unveiling the findings of booking data from 90,000 hotels worldwide, he said: “While there are many factors involved in these trends, the Pegasus data globally and more specifically for North America indicates that we’re seeing a classic case where the first countries to bear the brunt of the downturn are the first to see signs of recovery, therefore we could expect to see other global regions producing similar encouraging results in early 2010.”
The figures for October also show a “very modest” but continued climb in average daily rate (ADR) for global distribution system bookings, which were up from September’s high at $162.65 to $163.
The alternative distribution system (ADS) channel, which represents leisure bookings, was down by 14.48%, though the channel was up in terms of booking volume with overall year-on-year growth of 3.27%.
“We’re continuing to see a migration of booking volumes from the corporate-driven GDS to the leisure-driven ADS, which has helped to offset the pain of falling ADR for leisure bookings,” said Kistner.
“Offsetting the shift in volumes for corporate bookings is the relatively stable ADR, which to a certain extent has been protected by annual negotiated rate programs.
“These constitute an invaluable and crucial source of revenue for hotels developing their corporate program business for 2010 and beyond.”
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent