ParkRoyal back in Australia
The Pan Pacific Hotels Group will enter the Australian market with an initial three properties by 2011.
The Singapore-based hotel management company owns and/or manages more than 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America under the Pan Pacific and ParkRoyal brands.
The three new properties in Australia will be ParkRoyal Darling Harbour, Sydney (rebranded from Crowne Plaza Darling Harbour) and ParkRoyal Parramatta (rebranded from Crowne Plaza Parramatta).
The third will be Pan Pacific Perth (rebranded from Sheraton Perth). All three hotels are owned by Pan Pacific Hotels Group.
“We are entering Australia with three great hotels,†said Patrick Imbardelli, president and CEO of Pan Pacific Hotels Group.
The rebranding of the two Sydney hotels marks the re-entry of the ParkRoyal brand in Australia. The brand has its roots in Australia with the first ParkRoyal hotel in Melbourne (named after the Royal Park opposite) opened in 1962.
The 486-room Perth hotel will be rebranded Pan Pacific Perth and opens in January 2011.
Outside Australia, Pan Pacific Hotels Group is also looking to expand its hotel portfolio in North America, Asia, Greater China and New Zealand.
Ian Jarrett
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