Study shows business managers looking for tech alternatives
Business travel managers continue to seek technology travel alternatives, according to a new survey done by the Kotler Marketing Group.
Among findings of the “2010 Corporate Travel Spend Plans and Tactics” survey, completed with the Association of Corporate Travel Executives:
ï¶ More than half (55 percent) of respondents say they will rely on electronic alternatives more in the future than they have previously, to meet their travel spend reduction goals.
ï¶ Those companies who had widely deployed conferencing technologies saw, on average, greater travel spend reduction in 2009, with conferencing having the biggest impact on internal travel.
ï¶ Following best practices for conferencing deployment and demand management correlated with even greater travel reductions.
“Most respondents expect continued increases in the use of electronic alternatives for purposes ranging from team meetings to large events, to meetings with suppliers and partners. More than 40 percent even see their organizations replacing more sales-related travel with conferencing over the next few years,” the study found.
By David Wilkening
David
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