Thomas Cook poaches Kuoni marketing chief
Thomas Cook has appointed a new marketing guru to oversee the development of the Group’s online and offline programmes.
Remo Masala, who becomes new Group head of marketing, joins from Kuoni where he was appointed head of brand and marketing in 2007.
Described as an "experienced omini-channel digital marketer", Masala will report to chief operating officer Peter Fankhauser with a direct responsibility to CEO Harriet Green for brand.
He will also become a member of Thomas Cook’s Brand Council and Digital Advisory Board.
His brief is to enable each Thomas Cook region to provide clearer marketing incentives to attract new customers and increase customer retention in both high street stores and online..
"I am delighted to welcome Remo to Thomas Cook, as he has a wealth of previous marketing and CRM experience from within the leisure travel and tourism sector, which will greatly benefit the Thomas Cook brand in both the online and offline markets", said Green.
"Remo has held senior marketing, sales and management roles, with over 20 years of experience in our industry, which will help to enhance our already extensive skills from our current marketing teams.
"As the Thomas Cook transformation carries on at pace, we continue to add talent and expertise to the organisation. Remo’s appointment is a further example of the high calibre team we continue to build.
"Existing regional marketing directors will continue to oversee the programmes across the different business segments, maintaining a key role within the business by reporting directly to their respective managing directors," she added.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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