US lodging industry looking at record summer
The US lodging industry this summer will reach a new record of occupied rooms, predicts PricewaterhouseCoopers.
“This summer will be another great season for the lodging industry, although not another record year, as increasing supply exceeds demand growth during the summer for the first time in four years,” said Bjorn Hanson, Ph. D., principal, Hospitality & Leisure practice for Price.
The industry will have 3.14 occupied rooms million this summer, breaking the previous record of 3.08 million occupied rooms per night in 2006.
The summer occupancy in 2007 is forecast to be slightly lower than 2006, 69.6%, the second-highest since the peak of 72.1% in 2001.
The occupancy for the five-day weekend of the fourth of July, which falls on a Wednesday this year, is expected to be dispersed between the prior and later weekends, with an occupancy of 69.2%.
According to PricewaterhouseCoopers, the effect of increased gasoline prices on room night demand will be “pronounced” in 2007, with gasoline-induced occupancy declines concentrated in the second, third and fourth quarters of 2007.
There is also emerging price resistance following hotel average daily rate increases of 5.5% and 7.1% in 2005 and 2006, respectively, based on Smith Travel Research data.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025