Australia spending AUD60 million to lure back travellers

The Australia federal government is funding a multi-million dollar campaign to boost inbound tourism in the hardest-hit areas of the country. Prime Minister Scott Morrison announced a $60 million campaign to lure foreign travellers.

Tourism Tropical North Queensland will be given $15 million to promote the region, with the rest going to Tourism Australia to advertise in key source markets. It includes outdoor ads in New York’s Times Square and London’s Piccadilly Circus, as well as TV, online and social media.

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