Lindblad Expeditions forms first UK travel advisory board
Lindblad Expeditions, operator of the National Geographic-Lindblad Expeditions co-brand, has established its first-ever UK Travel Advisory Board.
The company says it is fully committed to growing the UK market and supporting travel advisors.
The board is comprised of a select group of travel professionals from across the United Kingdom.
These include James Cole, CEO of Panache Cruises; Claire Brighton, Director of ATAS; James Turner, Commercial Director of Wildfoot Travel; Alex Loizou, Sales and Marketing Director of Mundy Cruising; and Paul Hardwick, Director of Retail for Fred. Olsen Travel.
The UK Travel Advisory Board will serve as a strategic sounding board for Lindblad Expeditions’ commercial team.
“Our partners in the UK have been instrumental in growing our presence in one of the most dynamic travel markets in the world,” said Kathi Riddle, SVP of Sales, Lindblad Expeditions.
“By establishing this board, we are deepening our investment in the region and ensuring we’re listening closely to the people who know this market best.”
The creation of the UK Travel Advisory Board reflects growing guest demand across the UK and Europe.
“I’m confident that our founding members will play a crucial role in guiding our growth in the UK and navigating the evolving expedition travel market,” said Danielle Bates, Head of UK Sales, Lindblad Expeditions.
There will be four virtual meetings per year as well as one in-person event, the first of which will take place in London on 2 October 2025.
This will be hosted by Riddle; Bates; Christine Stevens, VP of Sales, Lindblad Expeditions; and Tricia Birmingham, Director of Tour Operations for Fred. Holidays, Lindblad Expeditions’ GSA in the UK.
The Board will discuss concepts for new expeditions, marketing strategies and sales support tools, as well as providing feedback on the company’s performance and specific business initiatives.
Board members will also receive updates on product changes and other corporate developments.
To enable them to experience the co-brand first-hand, each Board member plus a guest has been provided with an expedition cruise to either the Galapagos, Antarctica or the Arctic.
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