Operators join forces for ski campaign
A consortium of ski tour operators and associations is to push ski and snowboard holidays through a campaign in November.
The Snowsport Forum will launch the Give Snow a Go promotion as the theme of this year’s National Ski and Snowboard Week on November 12-18.
The initiative has been devised to break down the taboos of winter sports and encourage more Brits onto the slopes, according to the forum.
Operators involved include Thomson Ski, Neilson, Crystal Holidays, Mark Warner and Interski.
Events and promotions will include competitions to win ski holidays, ski holiday offers, après ski parties, discounts on artificial snow slope lessons and entrance and phone-ins for non-skiers and those who have not been skiing for a few years.
Caroline Stuart-Taylor, chief executive of the Ski Club of Great Britain and chairman of the Snowsport Forum, said: “Skiing was once only enjoyed by a select few. In the past ten years, the growth of no-frills flying, the accessibility of new destinations and the drop in real terms of the cost a ski holiday, as well as the growth in snowboarding and resurgence of interest in skiing, has opened up the realistic opportunity of a winter sports holiday to many more British holidaymakers.
“Active holidays in the mountains offer a huge number of health benefits, from the simple pleasure of being out in the fresh mountain air to the calorie burning exercise, to the fun of being together with friends and family. We want many more Brits to discover this alternate and healthy way to holiday and join the rest of Europe and America out on the slopes”.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025