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Travelodge launches multi-million-pound advertising campaign
Budget hotel brand Travelodge has begun airing its new multi-million pound advertising campaign.
The campaign touts its role as the enabler of the great value getaway for business or leisure.
It uses real life stories to show why guests choose Travelodge as their ideal base.
“Better get a Travelodge” has begun airing on ITV and Channel 4.
The ads showcase the newly transformed Travelodge room with bedside USB charging ports, and various sustainable initiatives including low energy lighting.
The TV ads were produced by production company, Traktor.
The integrated advertising campaign also includes radio, out of home, digital and social channels.
The out of home adverts will be on display in major transport locations such as National Rail and London underground stations.
Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “Our new campaign showcases the occasions in life where you “Better get a Travelodge.”
“We are continuing to invest in our UK hotels with a rolling programme to upgrade to our next generation rooms.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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