Virgin Atlantic enables Apple feature to accelerate baggage recovery

Thursday, 06 Feb, 2025 0

Virgin Atlantic passengers can now independently use the new Share Item Location feature to share the location of their AirTag or Find My network accessory with the airline.

This new functionality enables Virgin staff to locate delayed bags and reunite them with customers more quickly.

Corneel Koster, Chief Customer and Operating Officer, Virgin Atlantic commented: “We’re always looking for innovative solutions to ensure our customers enjoy the best possible experience”.

“On the rare occasion, when operational issues or misconnecting flights may require bags to be located, our teams now have this shared source of information”.

To share the location of their AirTag or Find My network accessory, customers can first generate a Share Item Location link in the Find My app on their iPhone, iPad, or Mac.

When customers make their missing bag report they can then share the link with the airport and baggage tracing teams.

These staff can view the live location of the bag and use it to reunite customers with their luggage.

For customers’ privacy and security, location sharing will automatically end as soon as a customer receives their bag, and can be stopped by the customer at any time.

Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology.

The entire process is end-to-end encrypted and anonymous, so no one else, not even Apple or Find My Network accessory manufacturers, can view the location.

Learn more about : Virgin Atlantic ( United Kingdom )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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